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Adgentiz
Adgentiz × Xiaohongshu Specialist Partnership

Reach Mainland Chinese audiences on Xiaohongshu — from discovery to decision.

Chinese consumers research on Xiaohongshu before they buy, at home and abroad. Adgentiz partners with a Xiaohongshu specialist to help advertisers reach them, across account verification, creator marketing, performance media and content management.

Explore XHS SolutionsRequest the Playbook
Why Xiaohongshu

A platform built for discovery, trust and decision-making.

Discovery-led browsing

Users actively seek inspiration and recommendations, making it a highly intent-driven environment for brand discovery.

High consumer trust

Authentic content and peer reviews foster deep trust, mitigating the scepticism often found on other platforms.

Strong social proof

KOL and KOC seeding creates a network effect of validation, amplifying brand credibility organically.

Creator & content influence

Creators shape how categories are understood on the platform, so content and creator selection carry real weight.

Central to purchase decisions

A closed-loop ecosystem where inspiration transitions into high-value purchasing decisions.

Capabilities

360° end-to-end
Xiaohongshu solutions

What Adgentiz can coordinate with its Xiaohongshu specialist partner, from account compliance through to campaign conversion.

01 //

Official Account Verification

  • Activation for brand authenticity
  • End-to-end verification support
  • Policy & compliance consultation

02 //

Influencer Marketing

  • Strategic KOL & KOC seeding
  • Audience-segment targeting
  • Storyboarding & content optimisation

03 //

Performance Media

  • Full-funnel ROI optimisation
  • Diverse XHS ad formats
  • Advanced behavioural targeting

04 //

Content Management

  • Platform-native storytelling
  • Data-driven content strategy
  • Asset production & scaling
Industry Results

Results across the verticals we work in.

Adgentiz and its Xiaohongshu specialist partner work with advertisers and brands looking to reach Xiaohongshu audiences. 10 campaign sets across four industries — keep scrolling to move through them.

Travel & Hospitality

01 / 02

Combines always-on content operations, media boosting, and influencer marketing to maximize destination visibility. Through targeted KOL and KOC activations, we help travel brands engage young and family audiences with authentic travel experiences, increasing awareness, consideration, and intent to visit.

Resorts World Genting
x2Fans Growth
StarHub Travel SIM
636k+Impressions

Travel & Hospitality

02 / 02

Expands organic visibility across destination discovery search lines. Leverages geo-targeted content boosting vectors to establish structured consumer intent pathways during high-volume regional trip scheduling segments.

Resorts World Genting
>100Average Post Engagement
WINK Hotel
Content Management

Beauty & Luxury

01 / 03

Partners with beauty and luxury brands to turn immersive brand experiences into powerful social conversations. Through carefully curated influencer activations and lifestyle storytelling, we showcase exclusive events, product discoveries, and experiential moments that build brand desirability, engagement, and visitation intent.

YSL
+37%Hit Target Exposure
Aesop
229%Hit Target Read

Beauty & Luxury

02 / 03

Optimizes premium brand positioning inside competitive app search funnels. Engages native KOC content engines to maximize high-end consumer awareness, consideration cycles, and store visitation metrics.

Armani
+154%Hit Target Engagement Rate
Kiehls
+157%Hit Target Exposures

Beauty & Luxury

03 / 03

Deploys targeted aesthetic lookbooks and editorial product placement parameters. Generates long-term platform authority while lowering conversion resistance across international audience networks.

Byredo
10.9%Engagement Rate
Lancome
12.8%Engagement Rate

Food & Beverage

01 / 02

Helps food and beverage brands drive discovery through creator partnerships, user-generated content, and localized storytelling. From restaurants and cafés to premium beverage and alcohol brands, we create authentic lifestyle content that showcases dining experiences, product occasions, and social moments, increasing brand visibility, engagement, and purchase intent.

Old Town Coffee
16.5%Engagement Rate (Above Target)
Quaker
+252%Hit Target Exposure

Food & Beverage

02 / 02

Coordinates interactive dining campaigns and culinary story structures. Drives digital community discovery metrics to accelerate brick-and-mortar foot traffic and product conversion velocities.

Baskin Robbins
10.3%Engagement Rate
KYO Omakase
28%Engagement Rate

Lifestyle

01 / 03

Helps lifestyle brands capture consumer attention through search-led content strategies and targeted in-feed advertising. From premium alcohol brands to lifestyle experiences, we optimize brand visibility across discovery and search journeys, driving sustained awareness, engagement, and sales conversion among high-intent audiences.

Martell
9.5%Engagement Rate
Heineken
335kImpressions

Lifestyle

02 / 03

Amplifies user interest vectors through targeted contextual placement logic. Drives long-tail search authority and brand affinity markers among millennial and Gen-Z demographic cross-sections.

Carlsberg
+106%Hit Target Reads
Esplanade
+1,094%Hit Target Exposures

Lifestyle

03 / 03

Captures purchase intent trends inside specialized lifestyle niches. Harnesses community amplification mechanisms to build multi-channel engagement pipelines.

Honda
483kImpressions
vivo
+211.5%Hit Target Reads

Also working with

  • Retail
  • Education
  • Professional services
  • Cross-border brands
Exclusive Resource

Request the Corporate Playbook

Our Xiaohongshu specialist partner's Playbook collects platform insights, best practices and growth strategies for brands building visibility and engagement on Xiaohongshu. Tell us about your brand and we will arrange a copy.

Request the Playbook

Xiaohongshu

Corporate
Playbook

How Engagement Works

From first conversation to reporting.

1

Business / campaign brief

2

Xiaohongshu readiness discussion

3

Recommended solution and scope

4

Account, content, creator and media prep

5

Campaign activation

6

Optimisation

7

Reporting and learning

Knowledge Base

Frequently asked questions

Answers provided by the Xiaohongshu specialist Adgentiz partners with.

Planning a Xiaohongshu campaign?

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